On July 1, the official launch of Unik Sports Management, a representation and marketing agency dedicated exclusively to the development of women's football, took place. Uni k was born from the union between Arkaitz Coca , one of the most experienced agents in the sector, and Carlota Planas , the first woman to direct a marketing agency for sportswomen in Spain and a pioneer in the achievement of campaigns and commercial opportunities for soccer players. .
After several years collaborating, the managers have decided to found a company that seeks to offer a unique service to players, brands and sports entities.
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ptv sports apkUnik Sports Management has a strong presence on the European market, representing established players and promising youngsters; achieving an ideal balance between experience and youth. With a great presence in the Primera Iberdrola , they work with players such as Leila Ouahabi and Claudia Pina (FC Barcelona), Esther González and Maitane López (Levante UD), Misa Rodríguez (Deportivo Abanca) or Viola Calligaris and Marta Carro (Valencia CF). The agency represents players from 12 teams in the highest Spanish division, in addition to having athletes in the Italian, French, English, Portuguese, Brazilian, Mexican and Chinese leagues.
The priority of the directors is to ensure a close treatment according to the needs of each player, the personalization of the strategies and the maximization in the search for opportunities. Therefore, one of their differentials is the limitation in the number of players represented, as well as a unique scouting system at national and international level that allows them to attract, manage and develop talent.
Unik is based on a comprehensive representation model, where it manages and advises on the sports career, contracts with clubs and sponsors are negotiated, and a series of services are offered linked to the personal, sports and business needs of each athlete. In this last line, they emphasize training and post-race strategy, since they consider that it is a key factor for the development of the youngest and to ensure a future for the most veteran players.
Separately, both directors have achieved historical milestones, such as being the first Spanish agent to close transfers with Juventus, AC Milan and Roma, getting the best contract in the world for a U-20 player or having one of their players be the first footballer in starring in an advertisement for PEPSICO. Therefore, their union promises to change the philosophy of representation in women's football.
Arkaitz Coca, passionate about sports and management
Passionate about sports and management, Arkaitz has an MBA in Sports Entities Management and a specialization in sports law. After working for various men's agencies, she decided to pursue her own path in women's football.
With this idea in mind, 10 years ago, he opened one of the first representation agencies for soccer players in Spain and Italy, which allows him, today, to be one of the most experienced agents in the sector.
Arkaitz has managed hundreds of transfers and has managed to get his players to play for the best clubs in the world. She has also participated in several projects that sought to promote women's football and has advised various entities to give visibility to women in sport.
Carlota Planas, journalist and ADE
Graduated in Journalism and Business Administration from Pompeu Fabra University, Carlota is an expert in Sports Management and Marketing. He began his professional career at Diario AS, covering information related to FC Barcelona , but, shortly after, he accepted the coordination of an international scouting project.
After several years detecting and managing talent, she decided to found the first marketing agency dedicated exclusively to promoting female athletes. A pioneer in achieving campaigns and sponsorship opportunities for footballers, it has managed to get its clients to sign historic contracts with several globally recognized brands.